Google Ads for landscapers: win garden and driveway jobs.
A practical UK guide to Google Ads for landscapers — campaign structure, keywords, negatives, budgets and landing pages that turn clicks into garden and driveway enquiries.
2026-08-3012 min read
Landscaping is one of the few trades where paid search can pay for itself in a single job. A £12,000 driveway or garden redesign absorbs a lot of clicks — provided the campaign is built around buying intent and not around the word "gardener".
Split by service, never by season or by town alone. Each service has a different job value and a different closing pattern, so they need separate budgets and separate landing pages.
Campaign
Suggested budget
How to run it
Garden design & full landscaping
£25–£50/day
Highest ticket, longest consideration. Send to a portfolio-led page with a survey booking form.
Driveways & block paving
£20–£40/day
Ready-to-buy searches. Publish per-square-metre pricing and finance options if you offer them.
Patios & decking
£15–£30/day
Strong spring and summer demand. Photography does most of the selling.
Artificial grass
£10–£25/day
Low competition in most towns, quick close, good margin.
Fencing & garden walls
£10–£20/day
Keeps the account productive through autumn and winter storm demand.
Keywords and negatives
Bid on phrase and exact match only. Broad match on landscaping terms drains budget into mowing, turf delivery and job seekers within days.
Avoid these. Bare "landscaping", "gardening", "garden ideas" — high volume, almost no buying intent.
Negative keyword starter list
jobs, vacancies, apprenticeship, salary
diy, how to, tutorial, youtube
free, cheap, cheapest
wholesale, supplier, turf delivery
council, allotment, grants
gardener wanted, lawn mowing service
Budgets and seasonality
Landscaping demand is sharply seasonal. Spend follows the searches: build up from February, run hard from March to July, taper in August, then shift budget to fencing and driveways for autumn and winter. Pausing an account entirely each winter costs you the learning period every spring — better to run a small always-on driveway and fencing campaign.
A single £12,000 garden project justifies roughly 150 clicks at £6. Judge the account on booked projects, not on cost per click.
Landing pages and tracking
One page per campaign theme. Driveway traffic should never land on a general services page — it should land on driveway photos, driveway pricing and a driveway form.
Lead with photography. Before and after images of real local projects are the strongest conversion element in this trade.
Give a price band. "Most driveways we install fall between £4,000 and £9,000" filters browsers and increases qualified enquiries.
Track calls and forms as conversions. Without conversion tracking Google optimises for clicks, which is the fastest way to waste a landscaping budget.
What should landscapers expect to pay per click in the UK?
Typically £2–£6 for garden and patio terms, and £4–£9 for driveway and resin terms in competitive cities. A realistic cost per enquiry is £30–£80, which is comfortable against a £4,000–£20,000 project value.
When should a landscaper run Google Ads?
Start in late January or early February. Demand climbs sharply from February to June, and you want your account already through its learning period before the peak, not during it.
Should I advertise garden maintenance as well?
Usually not on paid search — mowing and tidy-ups rarely justify the click cost. Use ads for design, driveways, patios and artificial grass, and let maintenance come from your Google Business Profile and existing customers.
Do I need a separate landing page?
Yes. Sending paid traffic to your homepage wastes budget. A page per campaign theme with photos of that exact work, a price range and a short form typically doubles conversion rate.
Should landscapers run Google Ads or SEO?
Both, in that order of speed. Ads fill this season's diary; SEO fills next season's for free. Most successful firms run ads in peak months and invest the profit in organic content over winter.
Want your landscaping ads run properly?
Leadzig builds and manages Google Ads for UK trades — tight targeting, real conversion tracking and landing pages built for enquiries.
