Google Ads for UK trades built around booked jobs
PPC for plumbers, electricians, roofers and builders — tight service plus location targeting, call tracking and ad copy written for people who need the job doing now.
Practical, results-focused marketing for trades businesses — no jargon, no long tie-ins.
Google Ads for trades — lead generation, not just clicks
Google Ads puts you at the very top of the results for the searches that matter: "emergency plumber [town]", "electrician near me", "roofing contractor [town]". These are people with a problem right now, and the job usually goes to one of the first businesses they call.
The difference between an account that burns money and one that books work is targeting. Broad campaigns collect clicks from tyre-kickers, other tradespeople and neighbouring counties. We build tight, service-plus-location campaigns with disciplined negative keywords, so your budget only reaches people who can actually hire you.
What you get from it
- Start generating enquiries within days of launch, not months
- Target service + location searches instead of paying for irrelevant clicks
- Track every call and form fill so you know your real cost per lead
- Control spend by job type, area and time of day — including out-of-hours emergency work
- Send paid traffic to a page built to convert, not to a generic homepage
Ad spend goes straight to Google and stays in your account and your control.
Also worth a look: SEO and Landing Pages.
What's included
- Account and search campaign build (or rescue of an existing account)
- Service + location keyword targeting and match-type strategy
- Ad copy written around urgency, trust and clear next steps
- Negative keyword lists to cut waste from day one
- Call tracking and conversion tracking for forms, calls and WhatsApp
- Landing page alignment so the ad and page tell the same story
- Budget pacing and bid management
- Ongoing optimisation and plain-English monthly reporting
Trades we help
We work with UK local service businesses where the phone ringing is the whole point. These four are where we're strongest — but if you're a heating engineer, landscaper or similar local trade, the same approach applies.
Plumbers
Plumbing enquiries are urgent and price-insensitive when something is leaking. The challenge is being one of the first three results for "emergency plumber near me" at 7am on a Sunday. We combine map-pack visibility with always-on ads and a page that puts your number one tap away.
Electricians
Electricians juggle small callouts and high-value work like rewires, EV chargers and EICRs. Generic marketing buries the profitable jobs. We separate them out so the higher-value services get their own pages, their own ads and their own budget.
Roofers
Roofing demand spikes with the weather and competes with lead-selling directories. We target storm-damage and repair intent alongside longer-term "roofing contractor [town]" searches, so you own the enquiry instead of buying it back from a portal.
Builders
Extensions, loft conversions and renovations have long decision cycles and big ticket values. Builders need visibility early plus proof they can be trusted. We build project-type pages, strengthen local search presence and make the quote request easy.
How it works
Understand the business and service area
Which jobs are actually profitable, which towns you'll travel to, what you charge, and where your enquiries come from today.
Build the right traffic strategy
SEO, Google Ads or both — chosen on how quickly you need work and how competitive your area is. No one-size package.
Fix the page experience and lead capture
Click-to-call, WhatsApp, short forms, fast pages. We make sure the traffic has somewhere worth landing before we scale it.
Optimise for better quality enquiries
Track every call and form. Cut what wastes money, put budget behind what books jobs, and report it in plain English.
Google Ads questions trade owners ask
Still unsure? Call +44 7778 422541 or email sales@leadzig.net.
Tell us what you do and where you work. We'll tell you what we'd change.
A short, no-pressure call. We'll look at your current visibility, your site and your ads if you run them, and give you a straight answer on what would bring more calls.
Or email sales@leadzig.net