Landing pages for trades that turn clicks into calls
Mobile-first plumber, electrician, roofer and builder landing pages with click-to-call, WhatsApp and short forms — built so the traffic you pay for actually gets in touch.
Practical, results-focused marketing for trades businesses — no jargon, no long tie-ins.
Conversion-focused landing pages for trades
Traffic is only half the job. If someone taps your ad on a phone, waits four seconds for the page to load and then has to hunt for a phone number, that click is wasted — and you still paid for it.
We build single-purpose landing pages around one service and one audience: your phone number tappable at the top, a short form that doesn't ask for a life story, a WhatsApp option for people who won't call, and proof that you're a real, insured, reviewed local business.
What you get from it
- Turn a bigger share of your existing clicks into calls and enquiries
- Mobile-first layout with click-to-call and WhatsApp above the fold
- Short, friction-free forms that people actually finish
- Fast load times, so you stop losing people before the page appears
- One page per service and area, so the message always matches the search
Your landing page sits alongside your existing website — no rebuild required.
Also worth a look: SEO and Google Ads.
What's included
- Page wireframe and section-by-section structure
- Conversion copy written for your trade, service and area
- CTA placement: click-to-call, WhatsApp and form, repeated down the page
- Mobile optimisation and thumb-friendly buttons
- Form UX and field selection tuned to reduce drop-off
- Trust elements: reviews, accreditations, guarantees, service area
- Speed and Core Web Vitals work
- Conversion tracking and follow-up improvements based on real data
What we usually find — and fix
We're a young agency and we'd rather show you our thinking than a wall of borrowed logos. These are the issues we see on almost every trade website we look at, and what a stronger setup looks like instead.
A single "Services" page listing everything you do
A page per core service, written around how people actually search — so Google has something specific to rank.
Phone number buried in the footer on mobile
Tappable number, WhatsApp button and form CTA above the fold and repeated down the page.
Google Ads running on broad match with no negatives
Tight service + location targeting, negative keyword lists, and budget pulled off searches that never convert.
Google Business Profile half-filled, few recent reviews
Complete categories and services, regular posts, and a simple review request routine after every job.
Ten-field contact form nobody finishes
Four fields, clear labels, instant confirmation — plus call and WhatsApp options for people who won't type.
No idea which enquiries came from where
Call and form tracking on every channel, so spend follows the jobs that actually get booked.
Trades we help
We work with UK local service businesses where the phone ringing is the whole point. These four are where we're strongest — but if you're a heating engineer, landscaper or similar local trade, the same approach applies.
Plumbers
Plumbing enquiries are urgent and price-insensitive when something is leaking. The challenge is being one of the first three results for "emergency plumber near me" at 7am on a Sunday. We combine map-pack visibility with always-on ads and a page that puts your number one tap away.
Electricians
Electricians juggle small callouts and high-value work like rewires, EV chargers and EICRs. Generic marketing buries the profitable jobs. We separate them out so the higher-value services get their own pages, their own ads and their own budget.
Roofers
Roofing demand spikes with the weather and competes with lead-selling directories. We target storm-damage and repair intent alongside longer-term "roofing contractor [town]" searches, so you own the enquiry instead of buying it back from a portal.
Builders
Extensions, loft conversions and renovations have long decision cycles and big ticket values. Builders need visibility early plus proof they can be trusted. We build project-type pages, strengthen local search presence and make the quote request easy.
How it works
Understand the business and service area
Which jobs are actually profitable, which towns you'll travel to, what you charge, and where your enquiries come from today.
Build the right traffic strategy
SEO, Google Ads or both — chosen on how quickly you need work and how competitive your area is. No one-size package.
Fix the page experience and lead capture
Click-to-call, WhatsApp, short forms, fast pages. We make sure the traffic has somewhere worth landing before we scale it.
Optimise for better quality enquiries
Track every call and form. Cut what wastes money, put budget behind what books jobs, and report it in plain English.
Landing page questions trade owners ask
Still unsure? Call +44 7778 422541 or email sales@leadzig.net.
Tell us what you do and where you work. We'll tell you what we'd change.
A short, no-pressure call. We'll look at your current visibility, your site and your ads if you run them, and give you a straight answer on what would bring more calls.
Or email sales@leadzig.net