SEO agency for UK trades
We help plumbers, electricians, roofers and builders rank for the searches that lead to work — service plus location, 'near me', and urgent repair intent — across Google search and Google Maps.
Practical, results-focused marketing for trades businesses — no jargon, no long tie-ins.
SEO for plumbers, electricians, roofers and builders
Most people looking for a tradesperson type something short and urgent: "plumber near me", "emergency electrician Croydon", "roofer in Bromley". If your business isn't on the first screen for those searches, the job goes to whoever is.
Our SEO service is built around that behaviour. We structure your site so every service you offer and every area you cover has a page Google can rank, then strengthen your Google Business Profile so you show up in the local map pack where most trade enquiries actually start.
What you get from it
- Rank for service + location searches across the areas you actually cover
- Show up in the Google Maps local pack, where calls come straight from the listing
- Attract higher-intent visitors — people ready to book, not just browsing
- Build visibility you keep, instead of traffic that stops when you pause spend
- Turn more of the visitors you already get into phone calls and quote requests
We'll tell you honestly whether SEO is the right first move for your business.
Also worth a look: Google Ads and Landing Pages.
What's included
- Keyword and search-intent research for your trade and service area
- Service page structure and on-page optimisation (titles, headings, copy)
- Local SEO setup: location relevance, NAP consistency, internal linking
- Google Business Profile optimisation, categories, services and posts
- Technical fixes: speed, mobile usability, indexing, structured data
- Review strategy and local citations
- Conversion improvements on key pages
- Monthly reporting on rankings, calls and enquiries
What SEO costs for a trade business
Cost depends on two things: how many towns you want to be visible in, and how much competition sits in front of you. A sole trader covering one town needs far less work than a five-van firm chasing boiler installs across a city — so we scope the work to the business rather than selling a fixed package.
What you pay for is concrete: your Google Business Profile built out and kept active, a proper page for each service you want more of, genuine service-area pages for the towns you cover, the technical tidy-up that makes pages load fast on a phone, and call and form tracking so you can see what the work produced.
Two things worth knowing before you buy. SEO is cumulative — the pages and reviews built this quarter keep earning next year, which is what makes the cost per lead fall over time. And cheap templated packages that spin up dozens of near-identical town pages usually achieve nothing, because Google is specifically good at spotting them.
Want a figure for your own situation? Read the local SEO for trades guide first, then talk to Leadzig and we will tell you honestly what we would prioritise first.
Trades we help
We work with UK local service businesses where the phone ringing is the whole point. These four are where we're strongest — but if you're a heating engineer, landscaper or similar local trade, the same approach applies.
Plumbers
Plumbing enquiries are urgent and price-insensitive when something is leaking. The challenge is being one of the first three results for "emergency plumber near me" at 7am on a Sunday. We combine map-pack visibility with always-on ads and a page that puts your number one tap away.
Electricians
Electricians juggle small callouts and high-value work like rewires, EV chargers and EICRs. Generic marketing buries the profitable jobs. We separate them out so the higher-value services get their own pages, their own ads and their own budget.
Roofers
Roofing demand spikes with the weather and competes with lead-selling directories. We target storm-damage and repair intent alongside longer-term "roofing contractor [town]" searches, so you own the enquiry instead of buying it back from a portal.
Builders
Extensions, loft conversions and renovations have long decision cycles and big ticket values. Builders need visibility early plus proof they can be trusted. We build project-type pages, strengthen local search presence and make the quote request easy.
How it works
Understand the business and service area
Which jobs are actually profitable, which towns you'll travel to, what you charge, and where your enquiries come from today.
Build the right traffic strategy
SEO, Google Ads or both — chosen on how quickly you need work and how competitive your area is. No one-size package.
Fix the page experience and lead capture
Click-to-call, WhatsApp, short forms, fast pages. We make sure the traffic has somewhere worth landing before we scale it.
Optimise for better quality enquiries
Track every call and form. Cut what wastes money, put budget behind what books jobs, and report it in plain English.
SEO questions trade owners ask
Still unsure? Call +44 7778 422541 or email sales@leadzig.net.
Tell us what you do and where you work. We'll tell you what we'd change.
A short, no-pressure call. We'll look at your current visibility, your site and your ads if you run them, and give you a straight answer on what would bring more calls.
Or email sales@leadzig.net