More calls, more quote requests, more booked jobs
Leadzig helps plumbers, electricians, roofers, builders and other local service businesses get found and get called — through local SEO, Google Ads and landing pages built to convert.
Practical, results-focused marketing for trades businesses — no jargon, no long tie-ins.
Three services, one job: more enquiries
SEO gets you found over time. Google Ads gets you in front of people searching right now. Landing pages make sure that attention turns into a phone call. They work on their own — they work better together.
SEO
Get found when someone in your area searches for your trade — on Google search results and on Google Maps.
- Who it's for
- Trades who want steady enquiries without paying per click.
- The result
- More organic calls and quote requests from your service area.
Google Ads
Appear at the top for high-intent searches like "emergency plumber" the moment someone needs the job doing.
- Who it's for
- Trades who need enquiries this week, not this quarter.
- The result
- Predictable, trackable phone calls from ready-to-book searchers.
Landing Pages
Fast, mobile-first pages built to turn clicks into calls, WhatsApp messages and quote requests.
- Who it's for
- Trades whose traffic arrives but doesn't get in touch.
- The result
- A higher share of the same traffic turning into real enquiries.
SEO for plumbers, electricians, roofers and builders
Most people looking for a tradesperson type something short and urgent: "plumber near me", "emergency electrician Croydon", "roofer in Bromley". If your business isn't on the first screen for those searches, the job goes to whoever is.
Our SEO service is built around that behaviour. We structure your site so every service you offer and every area you cover has a page Google can rank, then strengthen your Google Business Profile so you show up in the local map pack where most trade enquiries actually start.
What you get from it
- Rank for service + location searches across the areas you actually cover
- Show up in the Google Maps local pack, where calls come straight from the listing
- Attract higher-intent visitors — people ready to book, not just browsing
- Build visibility you keep, instead of traffic that stops when you pause spend
- Turn more of the visitors you already get into phone calls and quote requests
We'll tell you honestly whether SEO is the right first move for your business.
Also worth a look: Google Ads and Landing Pages.
What's included
- Keyword and search-intent research for your trade and service area
- Service page structure and on-page optimisation (titles, headings, copy)
- Local SEO setup: location relevance, NAP consistency, internal linking
- Google Business Profile optimisation, categories, services and posts
- Technical fixes: speed, mobile usability, indexing, structured data
- Review strategy and local citations
- Conversion improvements on key pages
- Monthly reporting on rankings, calls and enquiries
Google Ads for trades — lead generation, not just clicks
Google Ads puts you at the very top of the results for the searches that matter: "emergency plumber [town]", "electrician near me", "roofing contractor [town]". These are people with a problem right now, and the job usually goes to one of the first businesses they call.
The difference between an account that burns money and one that books work is targeting. Broad campaigns collect clicks from tyre-kickers, other tradespeople and neighbouring counties. We build tight, service-plus-location campaigns with disciplined negative keywords, so your budget only reaches people who can actually hire you.
What you get from it
- Start generating enquiries within days of launch, not months
- Target service + location searches instead of paying for irrelevant clicks
- Track every call and form fill so you know your real cost per lead
- Control spend by job type, area and time of day — including out-of-hours emergency work
- Send paid traffic to a page built to convert, not to a generic homepage
Ad spend goes straight to Google and stays in your account and your control.
Also worth a look: SEO and Landing Pages.
What's included
- Account and search campaign build (or rescue of an existing account)
- Service + location keyword targeting and match-type strategy
- Ad copy written around urgency, trust and clear next steps
- Negative keyword lists to cut waste from day one
- Call tracking and conversion tracking for forms, calls and WhatsApp
- Landing page alignment so the ad and page tell the same story
- Budget pacing and bid management
- Ongoing optimisation and plain-English monthly reporting
Conversion-focused landing pages for trades
Traffic is only half the job. If someone taps your ad on a phone, waits four seconds for the page to load and then has to hunt for a phone number, that click is wasted — and you still paid for it.
We build single-purpose landing pages around one service and one audience: your phone number tappable at the top, a short form that doesn't ask for a life story, a WhatsApp option for people who won't call, and proof that you're a real, insured, reviewed local business.
What you get from it
- Turn a bigger share of your existing clicks into calls and enquiries
- Mobile-first layout with click-to-call and WhatsApp above the fold
- Short, friction-free forms that people actually finish
- Fast load times, so you stop losing people before the page appears
- One page per service and area, so the message always matches the search
Your landing page sits alongside your existing website — no rebuild required.
Also worth a look: SEO and Google Ads.
What's included
- Page wireframe and section-by-section structure
- Conversion copy written for your trade, service and area
- CTA placement: click-to-call, WhatsApp and form, repeated down the page
- Mobile optimisation and thumb-friendly buttons
- Form UX and field selection tuned to reduce drop-off
- Trust elements: reviews, accreditations, guarantees, service area
- Speed and Core Web Vitals work
- Conversion tracking and follow-up improvements based on real data
Trades we help
We work with UK local service businesses where the phone ringing is the whole point. These four are where we're strongest — but if you're a heating engineer, landscaper or similar local trade, the same approach applies.
Plumbers
Plumbing enquiries are urgent and price-insensitive when something is leaking. The challenge is being one of the first three results for "emergency plumber near me" at 7am on a Sunday. We combine map-pack visibility with always-on ads and a page that puts your number one tap away.
Electricians
Electricians juggle small callouts and high-value work like rewires, EV chargers and EICRs. Generic marketing buries the profitable jobs. We separate them out so the higher-value services get their own pages, their own ads and their own budget.
Roofers
Roofing demand spikes with the weather and competes with lead-selling directories. We target storm-damage and repair intent alongside longer-term "roofing contractor [town]" searches, so you own the enquiry instead of buying it back from a portal.
Builders
Extensions, loft conversions and renovations have long decision cycles and big ticket values. Builders need visibility early plus proof they can be trusted. We build project-type pages, strengthen local search presence and make the quote request easy.
How it works
Understand the business and service area
Which jobs are actually profitable, which towns you'll travel to, what you charge, and where your enquiries come from today.
Build the right traffic strategy
SEO, Google Ads or both — chosen on how quickly you need work and how competitive your area is. No one-size package.
Fix the page experience and lead capture
Click-to-call, WhatsApp, short forms, fast pages. We make sure the traffic has somewhere worth landing before we scale it.
Optimise for better quality enquiries
Track every call and form. Cut what wastes money, put budget behind what books jobs, and report it in plain English.
What we usually find — and fix
We're a young agency and we'd rather show you our thinking than a wall of borrowed logos. These are the issues we see on almost every trade website we look at, and what a stronger setup looks like instead.
A single "Services" page listing everything you do
A page per core service, written around how people actually search — so Google has something specific to rank.
Phone number buried in the footer on mobile
Tappable number, WhatsApp button and form CTA above the fold and repeated down the page.
Google Ads running on broad match with no negatives
Tight service + location targeting, negative keyword lists, and budget pulled off searches that never convert.
Google Business Profile half-filled, few recent reviews
Complete categories and services, regular posts, and a simple review request routine after every job.
Ten-field contact form nobody finishes
Four fields, clear labels, instant confirmation — plus call and WhatsApp options for people who won't type.
No idea which enquiries came from where
Call and form tracking on every channel, so spend follows the jobs that actually get booked.
Questions trade owners ask us
Still unsure? Call +44 7778 422541 or email sales@leadzig.net.
Tell us what you do and where you work. We'll tell you what we'd change.
A short, no-pressure call. We'll look at your current visibility, your site and your ads if you run them, and give you a straight answer on what would bring more calls.
Or email sales@leadzig.net